Creating a Luxury Experience
When Pittsburgh’s largest luxury home builder tasked Fireman Creative with a refresh of their website, our goal was to create an experience that engages visitors and shortens the buying process. Heartland Homes makes building a new home easy by including luxury in every aspect of the home. Tray ceilings, wood floors, granite islands, and walk-in showers are all included with no upgrades.
We created a robust web experience with an interactive, filterable map, sales and lead tracking, a blog, and promotions that can be featured on almost any page. The custom Content Management System (CMS) that we built for the site allows staff members to easily create and update content, images, communities and home types, and even adjust the site navigation.
Eye-catching photography and video allow viewers to picture themselves living in a Heartland Home. The unique “three times a day” homepage photographs show what daily life looks like in the home at breakfast, after school and at dinner time.
Take a house tour and learn more by clicking on the hotspots. You can even favorite what you like to keep track of what attracts you most. It’s a score card for your home shopping.
Find a Home on the Road
We created a mobile site to complement the main site so that customers can access Heartland Homes online wherever they may be.