A Mark to Remember
“MUM’s the Word” stands for the legalization of Medical Use Marijuana statewide. MUM’s the Word is a grassroots campaign, originating in Pennsylvania with continued efforts in every state where medical use marijuana remains illegal.
Fireman Creative’s goal in promoting MUM’s the Word was to not only design a logo that would be instantly recognizable, but also to differentiate their campaign from other organizations fighting for the same cause.
A Grassroots Campaign
In order to reach a diverse group of supporters, the client wanted to appeal to a wide range of advocates. Our creative process culminated in a dynamic mark, flexible enough to be applied to t-shirts, coffee mugs, and much more.