The Renaissance of Indie Bookshops
Indie booksellers are capitalizing on a combination of social media presence and person-to-person marketing to make connections that larger booksellers don’t have.
Things are looking up for book lovers. According to a recent NPR interview, indie bookshops are enjoying “a bit of a renaissance.” In an article last year, the New York Times reported that independent bookshops are doing just as well as larger companies like Barnes & Noble.
Avid Bookshop in Athens, Georgia, is one such case. Founder and owner Janet Geddis realized that to be successful, she needed to combine online social media presence with one-on-one people skills. Avid Bookshop consistently posts engaging material on social media, and its site includes an easy-to-use online order form. But Geddis hasn’t forgotten about more traditional approaches to good business: “One thing we do that’s often regarded as a novel approach is, in actuality, a tried and true thing that has fallen out of favor at many large chain stores across the country: we get to know people.”
Even the most devoted book lovers are becoming tech savvy. Pamela Spengler-Jaffee of HarperCollins told us, “Independent booksellers have always pushed the envelope.” HarperCollins and Turn the Page Bookshop in Boonsboro, Maryland are collaborating this weekend to live stream Romance Live, a book signing event bringing romance novelists Nora Roberts, Sylvia Day and Jeaniene Frost together.
Innovation in bookselling is nothing new to Fireman Creative. We’ve been making book trailers for publishers for a long time, and now we’re using our web application Vivo to help make this weekend’s event go global.
On Saturday, Turn the Page will use Vivo to live stream their web broadcast and invite others to watch, bringing romance readers across the country together. Spengler-Jaffee commented, “Vivo’s exclusive, interactive technology allows us to stream an exclusive author Q&A before the doors open at Turn the Page, and gives participating ‘virtual’ consumers the ability to buy signed copies of new titles directly from this fabulous independent bookstore.”
Technology is helping to bring readers together and get them engaged even if they can’t physically attend an event. “We know the line of readers wanting to interact with the many authors appearing in-store this weekend will flow out the front door, and way down Main Street in Boonsboro. But there are hundreds, or even thousands, more who’d love to interact with their favorite authors, who can’t make it across the country–or the world–to attend the in-store event. Luckily, romance readers are among the most digitally-savvy and they love to be part of the action, so they embrace the opportunity to tune in online.”
For now, books–and those who sell them–are doing just fine. And we like that.
Please join us for Romance Live this Saturday, February 15th at 11:15 a.m. to see for yourself how technology is shaping book sales and helping booksellers grow their business.