Don’t Be a Litterbug!

Nov 17

The Pennsylvania Resources Council is encouraging Pittsburghers not to be litterbugs with the help of Fireman Creative.

Last week, we released an anti-littering PSA that we produced for the Pennsylvania Resources Council as part of their campaign to clean up Pittsburgh. The PSA, “The Crying Pittsburgher,” is an homage to “The Crying Indian” littering commercial from Earth Day 1971.

Now we’re spreading the word to tell Pittsburghers, “Don’t be a litterbug!” Help us pass the anti-trash message along by tweeting #DontBeALitterBug.

Since its release, the new spot has been featured on both KDKA and the Pittsburgh Post Gazette. Here’s the video, along with some exclusive behind the scenes shots from our video shoot!

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The production team hard at work.

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And remember, don’t be a litterbug!

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  • Shelbey Surgent

    One of my favorite things about this video is the highlighting of the beautiful areas of Pittsburgh. Normally only focused on the skyline, this video shows me the beauty of the rivers that surround us. Paul said it best when he stated he hopes this video will not only encourage people to pick up their litter but stop dropping it altogether. Looking forward to seeing what else this campaign brings and doing my part.